Page 19 - issue 19

Business 19

Capital Bank Botswana

REBRANDS to

First Capital Bank

>> By Hotwire <<

apital Bank Botswana rebranded to First Bank in association with Barclays”.
Capital Bank. The name change forms part Jaco Viljoen, CEO of First Capital Bank Botswana, says the
of the launch of a new and cohesive brand bank’s new image will not influence its operations or change
identity for FMBcapital Holdings PLC’s banking its focus on the needs of its local clients. While total profits
Coperations in Botswana, Zimbabwe, Malawi in Botswana’s banking sector have declined sharply in recent
and Zambia. years, First Capital Bank has posted a compounded annual
growth rate in profit after tax of 25% over the past five years.
Dheeraj Dikshit, Group Managing Director of FMBcapital “Our team in Botswana has worked hard to remain nimble
Holdings PLC, says the bank’s regional network is ideally while we continue to grow and improve our services. We
suited to partner with clients as they expand their business will retain our focus on relationships as we work alongside
into new markets. “Our group comprises of a unified team our clients and communities to help them to achieve their
offering integrated services across five markets. Now the extraordinary” says Viljoen.
single First Capital Bank name and brand will reflect this.
Our regional reach not only means that clients can avail The rebrand will see the group’s branches being refurbished
banking services and solutions across markets seamlessly, to reflect the new visual identity and logo over the coming
but also that their relationship with the bank extends into months.
new markets.”
Viljoen says the spirit of First Capital Bank is also reflected
,,
First Capital Bank was founded in 1995 in Malawi, where it in its new motto: Belief comes first. “Belief came first for us
was known as First Merchant Bank. Since then the bank has when the bank was founded. Our knowledge, experience
progressively grown to become a nimble regional banking and expertise were crucial, but above all it was belief that
group offering a comprehensive range of business and propelled us forward. Belief in our vision for our business,
personal banking products. The Group currently employs belief in our clients and belief in the potential of our country
over 1 800 staff who service a client base of approximately and continent.” HOTWIRE
840 000. “Over the past two decades we have seen
Southern Africa begin to realise its enormous potential
with businesses pursuing growth both domestically and
regionally. This has meant that we also have to continuously
improve and expand our service and product offering to
continue to partner with them effectively” says Hitesh Belief in our vision for our business,
Anadkat, Founding Shareholder of FMBcapital Holdings
PLC. belief in our clients and belief in
the potential of our country and
Last year the group acquired a majority shareholding in continent.”
the holding company of Barclays Bank of Zimbabwe and
as per the transition arrangement, the bank will migrate
from the Barclays PLC brand to a co-brand for two years.
The Zimbabwe operation will be rebranded as “First Capital

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