Page 31 - issue 23

Business 31

Botswana Life launches Life and More

(left ) Gabriel Tlagae Marketing and Communications Manager at Botswana Life and
(Right)Mrs. Tebogo Keepetsoe -BIHL Group PR Communications and Marketing Manager.

GABORONE – In a continued effort to sensitise Batswana the launch, BIHL Group PR Communications and Marketing
on issues around insurance and financial literacy, Manager, Mrs. Tebogo Keepetsoe expressed that Life and
Botswana Life Insurance Limited launched Life and More, More will be broadcast on both Botswana Television and
a series of television commercials on Wednesday 10th July DStv as well as digital platforms in an effort to reach a wider
2019. Based on life scenarios of the everyday Motswana, audience.
Life and More illustrates some of the challenges faced by
most and how these can be remedied by having Botswana “We are continuously looking to empower local talent, having
Life as a partner. This is part of their commitment to being recently supported Date My Family Botswana which has
Botswana’s first choice in life insurance based financial partnered with local production companies and local talent
solutions and advisory services. to produce the show. Likewise, we have engaged a local
production company for Life and More as we understand the
Botswana Life Chief Executive Officer, Mr. Ronald Samuels power of television in helping to communicate our resolve
said,“We are passionate about creating platforms that to provide Batswana with financial security”, concluded
benefit our clients and which go a long way in making a Keepotsoe.
meaningful difference in the communities we serve. Life
and More is a two-year campaign designed to educate
and empower our clients, and indeed Batswana. We are
always looking to invest in platforms such as this, and Share our 4 year journey and
more, which help create relatable and engaging means to view all previous issues on
impart financial literacy.”
www.engineermagazine.co.bw
The commercials were filmed by a local production
company with a talented cast of Batswana. Speaking at

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