Page 28 - issue 26

28 Business

40 000

Employees ,

12 countries,

one purpose -

Bringing

possibilities

to life

arclays Bank of Botswana is now their account details and will continue crucial sectors of development in the
officially Absa Bank Botswana. transacting smoothly national economy such as Agriculture,
BThis was unveiled by the • No fees changes associated SMEs, trade and infrastructure.“Today
Banks Managing Director, Keabetswe with name change to customers we begin a new chapter as Absa
Pheko-Moshangane at the Bell ringing • Bank will operate within normal Bank Botswana, adopting our parent
ceremony held by the Botswana Stock banking hours company’s name and brand while
Exchange. This was befitting as the • New ATM cards and cheque retaining our indelible commitment
bank has the leading share capital in books will be issued under the ABSA to Botswana and its people. Our new
the financial services industry and has brand from 10 February 2020 brand is a commitment to Botswana and
been listed with the BSE for nearly 21 • Barclays cards will continue to to the wider continent: Absa is a truly
years. The company, which has been work until they expire African bank, with global scalability and
operating in Botswana for close to 70 • Both the Absa branded and reach,” she said.
years, reiterated its commitment to Barclays cards will continue working in
the country’s growth and economic ATM,POS and online as usual. The background of the rebrand survey
development under the Absa brand. way carried out across the continent
Botswana currently employs 1200 with over 130 000 participants being
Discussion to sell down in Barclays Africa people and over 200 indirect jobs. ABSA asked on the banking experience
group Limited began in 2016.This move Botswana has rallied its employees to be with Barclays. The Managing director
has presented an opportunity to build a brave, passionate and ready to take this concluded by stating that “As Absa,
bank with an African identity. The bank rebranding exercise as an opportunity our ambition is to become a digitally-
has set out to build a banking brand to better customer experience.Globally led bank that is centered around the
that is entrepreneurial and innovative. ABSA has over 40000 employees in 12 ever-changing needs of customers. We
A bank that places digitalization at the African countries with an international believe we have a role to play and intend
center of its business. office in London and another to open in to leverage digital technology to expand
New York. reach and access of financial services
The newly rebranded Absa Botswana but also provide affordable services.”
made re-assurance to customers that : The MD Ms Keabetswe reiterated that
• There will be no change to the bank will continue investing in
image credit :Patriot Facebook

Issue 26 Feb-Mar 2020 www.engineermagazine.co.bw